Mejuri Elevates the Everyday Fine Jewelry Experience with AfterShip

About Mejuri

Mejuri isn't just a jewelry brand; it's a movement.

Founded on the belief that jewelry should be part of everyday life, Mejuri disrupted the traditional market with high-quality, sustainably crafted pieces. These handcrafted designs empower people to treat themselves and celebrate their individuality while upholding environmental responsibility. Mejuri's direct-to-consumer model and focus on weekly "drops" of new designs keep their customers engaged and coming back for more. As a digital-native brand, Mejuri now owns 43 retail stores worldwide and has built a loyal following of customers who appreciate both their aesthetic and their values.

Strategic Growth: Scaling Excellence Beyond Purchase

Mejuri's business and presence are rapidly growing. As they expanded their reach and customer base, the team recognized that maintaining the same thoughtful attention that went into their jewelry designs would need to extend to their operations as they scaled. This became particularly crucial during peak seasons, when their clean-lined pieces became sought-after gifts, and they wanted to ensure each customer felt satisfied about their cherished purchases. Moreover, opening physical stores alongside their thriving online business meant juggling multiple systems and touchpoints—all while customers expected the same seamless Mejuri experience regardless of channel.

This growth trajectory led Mejuri to a critical crossroads. Like many scaling businesses, they sought ways to optimize their tech infrastructure to support their growing customer base.

Partnership in Action: Unified, Simplified, and Customized

In their quest to elevate the post-purchase experience, Mejuri found AfterShip, which could offer a unified solution that perfectly blended the customization and seamless integration they needed. Together, we implemented several key improvements.

Streamlined Operations, All-in-One

The transformation began with a strategic shift from Mejuri's custom-built technology stack to Shopify's ecosystem. AfterShip's all-in-one platform seamlessly integrated into Mejuri's new infrastructure, consolidating complex operations - from returns and warranty management to shipping rules configuration and customer notifications - into a single, intuitive solution. As part of the Shopify partner ecosystem, AfterShip demonstrated its value beyond just functionality by facilitating integrations with other essential partners like Rise.ai, automating store credit refunds. This ecosystem approach not only streamlined Mejuri's operations but also reallocated engineering resources from maintaining custom solutions to focus on innovation and growth.

“AfterShip is fully integrated across multiple customer touchpoints, from tracking to returns to warranty. Even as we continue to grow, we can offer a consistent experience and manage everything in one place.”

Kari Beiswanger, Senior Product Manager, Retail & Operations

Enhancing Customer Communication with AI-Powered Tracking

Facing increasing customer inquiries about order status and delivery timing, especially during shipping exceptions, Mejuri recognized the need for a more transparent shipping experience. To address this challenge, Mejuri implemented AfterShip's AI-powered tracking notifications. The system automatically sends out email notifications with an intuitive tracking progress bar and real-time estimated delivery date. This proactive communication keeps customers informed throughout the shipping journey, maintaining satisfaction even during unexpected delays or logistics disruptions.

Results in Motion: Operational Excellence and Customer Care

Mejuri's partnership with AfterShip has yielded tangible results. By consolidating their tech stack from five platforms down to two, Mejuri achieved remarkable operational agility - demonstrated when their logistics team independently redirected return volumes during a carrier strike in just five minutes, without requiring vendor support. This level of autonomy and flexibility has been a game-changer for their operations team.

The impact extends beyond operational efficiency to meaningful improvements in customer experience. During peak holiday seasons, Mejuri used AfterShip’s tracking notifications to deflect over 2,500 potential WISMO inquiries in a single week. Similarly, the warranty process evolved from manual email exchanges into an automated workflow with preconfigured eligibility rules. Both solutions streamline communication and accelerate resolutions, enabling Mejuri to deliver faster, more responsive customer experiences.

For Mejuri, these transformations and enhancements reinforced their broader business strategy of building lasting customer relationships through exceptional experiences at every touchpoint.

“AfterShip’s solutions are making our customer service agents’ day-to-day operations easier. At a corporate level, it has also really helped us empower our logistics and operations teams. We’re able to own many of the configurations, such as carrier account management and eligibility rules aligned with our return policy.”

Kari Beiswanger, Senior Product Manager, Retail & Operations

Looking Forward: Growing Together

Building on the current success, Mejuri is partnering with AfterShip to extend their online exchange program beyond Canada. Their forward-looking plans include enhanced incentivized store credits and streamlined gift return experiences. This expansion of existing capabilities allows Mejuri to bring proven post-purchase solutions to more customers while refining their offerings based on accumulated insights.

The collaboration between Mejuri and AfterShip continues to evolve with more transformative developments. A key milestone is implementing AfterShip's new in-store returns solution. This Shopify-native solution enables store associates to seamlessly process returns and exchanges in-store without cumbersome procedures. As Mejuri's brick-and-mortar presence expands, this integration strengthens their omnichannel strategy by delivering enhanced operational efficiency and a consistent customer experience across all touchpoints.

Through this strategic partnership with AfterShip, Mejuri is not just solving today's challenges but building a foundation for continued innovation in the post-purchase journey—ensuring their customers enjoy the same exceptional experience that defines the Mejuri brand, from first click to delivery and beyond.

Create Your Own Success Story

Like Mejuri, today's most successful brands recognize that the post-purchase experience can make or break customer loyalty.

AfterShip's platform helps ambitious brands turn what could be operational headaches into competitive advantages. Whether you're experiencing rapid growth, launching a multi-channel strategy, or simply want to give your customers the transparent, reliable experience they deserve, we provide the technology to make it happen. Our partnership approach means we take the time to understand your unique challenges, just as we did with Mejuri, creating solutions that feel custom-built for your brand and your customers.